Twitter Threadventures

Building a Twitter Timeline Threadventure with the Iris platform.

🛠 How to build a Threadventure

  1. Structure, messaging and media go into the Iris Dialogue Designer (this is the same system used to build a bot BUT for a Threadventure no bot is ever made live);

  2. Threadventure is generated from the Dialogue to a test handle for review;

  3. Partner auth their handle;

  4. Threadventure is published to Partner handle;

🔥 Benefits

  • Zero code solution

  • Fully supported UI designer to build thread

  • You control design and build with Partner

  • 24 hr max time to publish on our side

✅ Best Practices

  • Media works well

  • Make the fork decisions clear

  • User run through should be around 3 mins in length when using the final Threadventure

  • If you have a back to the start you can convince users to play around for a while

  • Keep copy light, media-heavy, give users the ability to retry if they make a mistake

🚀 Examples

BBCiPlayer Race Across the World

https://twitter.com/BBCiPlayer/status/1245943524345778181

BBC Glastonbury - Twitter Produced

https://twitter.com/bbcglasto/status/1275697218473902081

O2 - Twitter Produced

https://twitter.com/O2/status/1282898949070704640

Tottenham Hotspur

https://twitter.com/SpursOfficial/status/1273154112641798145

Amazon Prime - Which Film Stereotype Are You?

https://twitter.com/primevideouk/status/1245082546305564673

Olympics 20th anniversary of #Sydney2000

https://twitter.com/Olympics/status/1305455071639994368

Building the Threadventure

1. Upload Media

2. Build the Threadventure Structure

3. Edit Messaging and Media

4. Threadventure Generation

Notify your account contact that Threadventure is ready for generation.